It seems the unsubsidized price for the 3G iPhone on Vodaphone Italy has been leaked. The 8GB iPhone will cost €499. The 16GB iPhone will cost €569. While these prices do not mean anything in the United States, it is a sign that the price of the 3G iPhone will be reasonable. By paying this price, you are not required to sign a two year contract and will be paying full price for the iPhone.
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