Rogers/Fido is going to be cracking down on people buying more than one iPhone. At launch, the 32GB iPhone will be in stock, but in limited quantity. For this reason, the phone company will limit the sale of the 32GB to one per person AND account. This is a bummer for people on a family plan and want to get a few 32GB for the family and friends. This also rules out people opening multiple accounts to get multiple iPhones, as it is only one per person.